In today's fast-paced digital landscape, having a sustainable and long-lasting product is key to building a successful online business. While trends come and go, evergreen content holds its value, consistently providing relevant and timeless solutions to your audience.

In this post, we will explore practical strategies and techniques for transforming your digital offer into an evergreen resource. From selecting timeless topics to leveraging evergreen formats, we'll guide you through the process of creating enduring value for your customers. We'll also discuss the benefits of evergreen courses compared to launched offers, uncovering the unlimited income potential and the ease of maintenance. Get ready to learn how to craft digital offerings that continue to generate value for your audience, long after their initial launch.

Evergreen vs. Launching

Let's talk about the difference between launched and evergreen courses. Each has pros and cons, but at Designed to Sell, we are big fans of evergreen digital courses.

What is an Evergreen Offer?

These babies are designed to be available to students year-round, no matter when they stumble upon it. Evergreen courses are like your favorite café that's open 24/7, serving up piping-hot knowledge whenever you're ready. Instead of following a strict timeline, evergreen courses allow students to enroll at any time and progress through the material at their own pace. They're like a trusty companion that's always there for you when you're ready to level up your skills or dive into a new subject. Plus, with evergreen courses, you don't have to worry about missing out on the enrollment window – it's always open!

 What is a Launched Offer?

A launched course is like a one-time event or a limited-time offer. It's got a specific start date and end date, and it's often accompanied by a big launch campaign to build hype and attract students. Once the launch period is over, enrollment closes, and the course becomes unavailable until the next launch. It's kind of like catching a movie in theaters – you gotta be there at the right time or you'll miss out!

Pros and Cons of Evergreen and Launched Offers

Launched Offers - Pros and Cons

One major advantage is the excitement and buzz that can be generated with launches. Launches can create a sense of urgency and exclusivity, motivating potential customers to jump on board before the opportunity slips away. Plus, the concentrated marketing efforts during a launch can lead to a spike in sales and visibility. It's like throwing a fantastic party that everyone wants to attend!"

However, launched offers also have their downsides. The limited availability may result in missed opportunities for potential customers who discover your product after the launch period. Additionally, the intense focus on the launch can be mentally and physically exhausting for creators. It requires meticulous planning, coordination, and high-pressure execution. Plus, once the launch is over, there may be a lull in sales until the next launch cycle begins. This leads to peaks and dips in business revenue, which can be stressful over time.

Evergreen Offers - Pros and Cons

Now, let's talk about evergreen offers. One of the biggest advantages of evergreen content is its accessibility and flexibility. You can attract customers consistently throughout the year, as there's no time restriction on enrollment. It's like having a virtual storefront that's open 24/7, ready to welcome customers whenever they're ready. This can lead to steady revenue streams and a continuous flow of new learners.

One way we've done this at Designed to Sell is through our regular Instagram content that speaks directly to our community. You can learn more about how we do this in our program, Discovered & In Demand.

Evergreen offers also have their challenges, but with careful planning and a bit of strategy, these are easily overcome.

Without the built-in urgency of a launch, it can be harder to create a sense of excitement and motivate potential customers to take action. One easy way to do this is by doing regular events throughout the year that create a bit of extra buzz. These events don't have to have all of the pressure that a traditional launch would because the bulk of your business revenue isn't dependent on them going well. They're just an additional way to get people excited about what you have to offer. Learn more about how we do this in Momentum Launch System.

One important thing to keep in mind about your evergreen course is that you will need to keep the material fresh and up-to-date. You need to regularly assess feedback, make improvements, and keep the content relevant. It's a bit like tending to a garden, nurturing it over time to keep it blooming, however, by being consistent with your efforts, this shouldn't take an extreme amount of energy. 

Steps to Turn Your Offer Evergreen

Run it Live Once or Twice

Running your offer live before transitioning it to an evergreen format is a smart move for several reasons.

• A live launch allows you to gather valuable feedback from real customers. You can gain insights into their needs, preferences, and pain points which will help you optimize your content for further iterations;
• A live launch provides an opportunity to test and validate your offer. We have a saying, sell it before you build it. Doing the live launch allow you to figure out if you have a viable offer that people want to pay for.
• A live launch can create an initial sense of urgency and exclusivity that can drive sales. This initial burst of momentum can help you generate revenue, build a customer base, and establish credibility, all of which can contribute to the success of the evergreen version.

Get Feedback from Students on How to Improve the Experience

By listening to your students' experiences, insights, and suggestions, you can identify areas for improvement and enhance the overall quality of your course content. Incorporating student feedback allows you to address their specific needs (not just the ones you think they have!) clarify any confusion, and fill in gaps in the material.

Using feedback in this way demonstrates a commitment to continuous improvement and ensures that your evergreen offer remains relevant, engaging, and valuable to your audience over time.

Fill the Holes in the Curriculum & Determine the Level of Support Needed

Once you have the feedback, use it to identify gaps or holes in a program and determine the support needs of students. This helps determine areas where learners may feel confused, lack needed information, or need additional support. Feedback from students allows you to address these gaps by providing clarifications, expanding on concepts, or offering supplementary resources. By taking these things into consideration, you can tailor your program's support structures accordingly. 

Create Your Course Portal and Call Information

To effectively organize and deliver your course content, having a dedicated course portal is essential. A course portal acts as a centralized platform where students can access all the materials, resources, and lessons in one place. Our go-to option for course portals is Kajabi, which offers everything from website hosting to member areas (aka, your course portal!) and integrated email . 

Kajabi provides a user-friendly interface that allows you to organize your course content into modules, lessons, and sections. You can easily upload videos, documents, quizzes, and other course materials, making it convenient for students to navigate and engage with the content. Kajabi also offers options for progress tracking, discussion forums, and even the ability to offer certificates upon completion.

By utilizing a course portal like Kajabi, you can streamline the learning process, enhance student engagement, and provide a professional and cohesive learning environment. It simplifies the course delivery process for you as the creator and ensures that your students have a smooth and enjoyable learning experience throughout the duration of the course.

Add an Intake and Outtake For for Marketing Improvements

Intake and outtake forms serve as valuable tools for gathering data and feedback from students, which can lead to significant marketing improvements for your courses. Intake forms, administered at the beginning of a course, allow you to collect information about students' goals, expectations, and demographics. This data provides valuable insights into your target audience, enabling you to tailor your marketing messages and strategies more effectively. It helps you understand your students' pain points, motivations, and desired outcomes, allowing you to refine your course offerings and attract the right audience.

On the other hand, outtake forms, administered at the end of a course, allow you to collect feedback on the learning experience, satisfaction levels, and testimonials. This feedback can be used as social proof to enhance your marketing efforts. Positive testimonials and reviews can be incorporated into your marketing materials and serve as powerful endorsements for future students. Additionally, constructive feedback gathered from outtake forms can help you identify areas for improvement and make necessary adjustments to optimize your course content and delivery.

By leveraging intake and outtake forms, you gain valuable insights that inform your marketing strategies, allowing you to better target your audience, improve your course offerings, and effectively communicate the value of your courses to potential students.

Create a Sales Page and Webinar if Needed

To drive people to your evergreen offer, creating a compelling sales page and hosting a webinar can be highly effective strategies. A well-crafted sales page highlights the problem your offer solves and uses persuasive copywriting and visuals to capture the interest of potential customers. Additionally, hosting a webinar allows you to provide an in-depth look at your teaching style and the value of the content you have to offer, answer questions, and build trust with your audience. It serves as a powerful tool to educate and engage prospects, giving them a firsthand experience of the value they can expect from your evergreen offer.

Set Up Onboarding Email Sequence

Creating an onboarding email sequence is a crucial step in nurturing students as they work through and implement your digital course. This sequence will help keep students motivated and provide guidance, support, and encouragement throughout their learning journey.

The onboarding sequence helps to set expectations, familiarize students with the course structure and resources, and establish a strong connection with them. It can deliver valuable content, such as orientation materials, tips, and recommended action steps. By nurturing students through personalized and timely emails, you foster engagement, reduce overwhelm, and increase their chances of success, ultimately creating a positive learning experience.

Sell it Every Day

Ultimately, all of these steps come down to showing up online and sharing your offer every day. This is vital for establishing your presence, building credibility, and attracting a community of people who want to learn from you.

By consistently being present on relevant platforms, whether through social media, blog posts, or other channels, you create visibility and maintain top-of-mind awareness with your audience. Regularly sharing your offer allows you to showcase its value and engage with your community. It demonstrates your commitment to serving your audience and builds trust over time. 

The Income Potential is Unlimited with an Evergreen Course

When it comes to making more money without burning yourself out, evergreen courses are the way to go. The beauty of an evergreen course lies in its ability to generate revenue continuously, without relying on giant bursts of energy like launching. With an evergreen course, you can create a sustainable income stream that grows steadily over time.

Unlike the limited availability of launched offers, evergreen courses open the doors to unlimited enrollment opportunities. By eliminating the time restrictions, you can attract learners year-round, ensuring a consistent flow of students and revenue. This also allows people to avoid making decisions based on urgency, so you attract people who are a better fit for your program.

Not only does an evergreen course provide the potential for unlimited income, but it also grants you the freedom to focus on refining and enhancing your content rather than constantly preparing for launches. By making incremental updates and improvements, you can ensure the longevity and relevance of your course. It's a more sustainable approach that allows you to nurture your offering over time, without sacrificing your energy and well-being.

So, if you're looking to build a profitable digital product that provides ongoing value to your audience while minimizing the need for intense launch campaigns, an evergreen course is your ticket to success. Need help getting started? Apply for Designed to Scale where we teach you step-by-step how to use tech and automation to take even more off your plate so you can turn your offer evergreen and make more money with less work.